Buyer's perception of e-vehicle in satara

The paper aims to understand the awareness of customers and government efforts to promote e-vehicle and also to understand customers' product perception. This study is conducted in Satara city with 125 samples which consist of both existing customers and potential customers. A stratified disproportionate sampling technique is adopted to select the sample. The Schedule is designed to collect the feedback from the sample. The nature of the research study is descriptive. The study identified and evaluated the consumer perception of various factors about the electric bike. The result reveals that Government is taking rigorous efforts through FAME Amendment and PLI Scheme for the Auto sector. Satara customers are well aware of e-vehicle. There is a growth in both e-bikes and e-cars in Maharashtra. There is a combination of both positive and negative perceptions about e-vehicle. Most of the respondents consider the cost and the mileage in purchasing a bike, so there is ample potential for an electric bike in two-wheeler sectors. But their battery performance, speed, and appearance are the major factors that are affecting the sales of electric bikes.