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Enhancing The Strategic Management Process With The Stp Dynamic - A Marriage Made In Heaven
Subject Area:
Social Sciences and Humanities
Abstract:
The purpose of this article is to examine the interconnections of significant, and remarkable intellectual resources, like the Strategic Process, and the STP (Segmentation, Targeting, and Positioning) tool to attain business success. This paper proposes the joint application of these two managerial, and marketing tools to a company. The impact of these two components embedded in managing a firm, creates a synergetic effect applying an enriched managerial formula. This document presents a renovated dynamic linking the strategic process, and the STP marketing strategy. The Traditional Strategic Management Process is first reviewed, and then the STP tool is added as a new step in the stratregic model. Every phase of the traditional, the renovated processes, and the STP synergy are explained in this article.
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