Challenges Of Rural Human Capital Management–Empowering Rural Youth For Sustainable Agribusiness

“In the coming years, one of the biggest challenges for Indian Agriculture would be retaining its youth in agriculture. Unless farming becomes both intellectually stimulating and economically rewarding, it will be difficult to attract or retain rural youth in farming”. Dr.M.S.Swaminathan Growth in agriculture has a maximum case leading impact on other sectors, leading to spread of benefits over the entire economy and the largest segment of populations. The rapid growth of agriculture is essential for meeting the enormous development of the country. There are still a host of issues that need to be addressed regarding the obstruction in the growth of the agriculture sector. Among the several problems in the gross development of agriculture sector, labour shortage plays an important role. This problem originated from the migration of labour from rural to urban areas and thus the shortage of faring leads to shortage of food production which reflects in the selling cost of the products. It causes commodity problem and also affects the development of the country. Beside it is mandatory to find the remedies to overcome this barrier. For this our government should take the responsibility to stimulate the young generation to step forward to take up the agribusiness. This paper deals with factors which will increase the contribution of rural youth in agribusiness, and also it focuses on the reduction of rural to urban migration. Difference in wages, lack of adequate infrastructure in rural areas, unemployment and work difficulties in rural areas are the main factors, which make the farmers to migrate. Government should initiate the agriculture subject at school and college level. Thus will help to motivate the youth to do farming and agribusiness from childhood stage onwards. Moreover steps are needed to be taken for farming occupation, to bring about equitable distribution of income and wealth in rural areas and also to reduce the poverty and thereby improve the quality of life.