An analysis of du-pont chart with reference to a selected company in India

Du-Pont Chart is an operationally useful tool for evaluating profitability of the business activities. Analytic chain in this chart is developed along with two-tier i.e. profit margin and assets turnover. The operating efficiency i.e. profitability of ACC Ltd. (formerly known as The Associated Cement Companies Limited), a leading cement company in India has been judged with the help of Du-Pont Chart or analysis during the period of ten years from 2006 to 2015.An examination of the first tier shows that profit margin of the selected company decreased over time; growth of profit was also less than the growth of investment in the company. Although high operating cost somehow affected the operating profit, profit margin decreased but sales increased over the period in the company under study. The second tier i.e. assets turnover shows that in all cases, the selected company had turnover more than its investment. Thus, the study based on Du-Pont Chart or analysis does not reveal overall satisfactory operating efficiency i.e. profitability in ACC Ltd.; still there is a need to control on operating cost. Management should utilize assets more efficiently and judiciously so that increase in production as well as in sales is possible.