A study on different facilities offered in Atm and its impact on banking business by Icici Bank Jharsuguda

There has been a tremendous change in the Banking industry in India during last few years particularly due to the introduction of globalization, deregulation, and rapid technological advancements. India has initiated liberalization which has opened the banking sector to provide better coverage to the Indian citizens and augment the flow of long term financial resources as the new strategy of banking business for some years; the scheduled commercial banks have adopted innovative banking practices. Innovative banking refers to using new techniques, new methods, new schemes and deposit mobilization, credit deployment and bank management. The most visible and perhaps the most revolutionary element of the virtual banking revolution is the cash machine or AUTOMATED TELLER MACHINE (ATM) As it is popularly known .the introduction of ATM service has come to change the entire gamut of the way the banking and financial services are operated in the world. ATMs are known for their speed and convenience giving 24 hrs accesses to bank customers to operate their bank account in the physical environment with the machine. An increase in the number of banks realized that doing sustainable business made the business sense. The rigorous domestic rivalry made the companies to search for their competitive advantage may be in the form of corporate social responsibility, strategic plan and pin point acts which enable the organization to fulfill its intended objectives