Socio-cultural and economic development of rural cooperatives with respect to the performance of the media (case study: lorestan province cooperatives)

Given the importance of socio-cultural and economic development of rural cooperatives in developing countries and taking into account the impact of media on people, this paper is going to examine the effectiveness of educational services and advocating for services credits, production services and services bodies providing the agricultural product on the development of the province's agricultural production cooperatives in Lorestan. Information and education in the field of services providing radio production inputs not differ between rural cooperative development but in other components of education and awareness in the field of radio training and promotion, notification funding from the radio, education and information services, marketing of agricultural products by radio in the Type I error (ie, 0.05) H0 is rejected in favor of H1. According to the Spearman correlation coefficient test, educate and inform radio and cooperative development there is a significant relationship. Of course, the correlation coefficient between independent and dependent variables, (0.907) which showed a direct relationship between the dependent and independent variables. In other words, according to the results of this test, increased education and awareness by radio will encourage the development of cooperatives. According to the Spearman correlation coefficient test, educate and inform the TV and there is a significant relationship between the development of cooperatives. The correlation coefficient between the dependent and independent variables, (0.865) showed a direct relationship between the dependent and independent variables. In other words, according to the results of this test, increased education and awareness by radio will encourage the development of cooperatives. The rating also factors, education and awareness information and educational services promoted by radio with a score of 3.04 was awarded first place in the development of rural cooperatives. After that training and information services, marketing of agricultural products ranked second with a score of 2.78 in. Funding with an average rating of 2.15 in the third and the provision of production inputs is fourth with 2.05 averages. The relationship between dependent and independent variables can be expressed as follows: Y=2.287+2.110X1+0.798X2+0.098X3+0.543X4