Social media and youth: a study on the impact of social media use among the youth in Uganda

Social media platforms have become a source of discussion, idea sharing and connection, fore fronting national issues that were previous undermined. This study was conducted to understand the impact of social media among youth in Uganda, especially the positive impact. Real data was collected through a questionnaire.300 youth actively participated in filling the survey, which adapts the theoretical framework of Uses and Gratification theory. From the observation, there is increasing use of social media, mainly to share information, links and entertainment. The results show that Facebook is the most used social media platform among the youth, then Instagram follows. Different ways of using social media to educate and inform society are highlighted.On the other hand, the increase in the spread of pornography is believed to cause moral decay among the youth and have a negative impact on their education and personal life.