Representation of empowerment through entrepreneurship: case of women in Côte d’Ivoire

The main objective of the study is to measure women's perceptions of women's empowerment strategies by promoting women's entrepreneurship in Côte d'Ivoire. It is the result of a quantitative study conducted with a sample of 380 women divided according to the quota method. The analysis of the data shows that the entrepreneurial impulse of women stumbles on sociocultural and structural constraints. At the level of socio-cultural barriers, their perceptions of the company, their different roles in society, their levels of education and the perception of the very management of activities by their family members or their communities are crucial in the success of their activities. Structurally, women's entrepreneurial initiatives are hindered by (i) lack of information on the financing procedures of banking institutions, (ii) ignorance of formalization procedures or statements by companies, (iii) low motivation in the desire to formalize or declare his business among women, (iv) the lack of follow-up of women by the rulers, and (v)the national communication strategy on inappropriate female entrepreneurship In order to stimulate the entrepreneurial dynamic among women, it is up to the various actors not to underestimate the importance of the socio-cultural dimension in the communication on women's entrepreneurship and to organize regular awareness-raising activities. Training in the field of women's entrepreneurship.