Management of global environmental forces in enhancing managerial effectiveness and economic development: a survey of nigeria breweries plc

The objective of the study is to determine the impact of global environmental forces namely global economic, political – legal and socio-cultural in enhancing management effectiveness and development in the Nigeria Breweries Plc Lagos in Nigeria. Data for this study was obtained through primary and secondary sources. Questionnaire was the main primary instrument of data collection using five (5) point Likert rating scale of Strongly Agree (SA), Agree (A), undecided (U), Disagreed (D) and Strongly Disagreed (SD). Survey research design was adopted for the study. The numbers of respondents were 342 from the surveyed firm. Multiple regression test was used in testing the formulated hypothesis. The findings revealed that the global environmental forces have a relationship with the management effectiveness and development of Nigeria Breweries Plc Lagos. The paper recommends that proper examination and analysis of the global environmental force (i.e global economic, political – legal, socio –cultural forces) by the Nigeria Breweries Plc Lagos using SWOT analysis – strength, weaknesses, opportunities and threats, PEST Analysis framework variable (political/legal, economic, socio – cultural variables) that affect the industry be carried out periodically by professional consultants to sustain effectiveness of management and development of Nigeria Breweries Plc Lagos.