Impact of taxi aggregators usage consumer behaviour on the sales of vehicles in karnataka

The study focusses on the influence ride hailing services have on the customers vehicle buying consumer behaviour. It also discusses the possible factors on which the customers preference of either is based on. These factors, taken based on the prior study, are the traffic situation, the traveling distance, costs involved for travel, convenience, availability of the alternatives, safety and self-efficacy. The study had 258 respondents who have used the ride hailing services before. The results suggest that shared mobility offered by taxi aggregators does affect the vehicle buying consumer behaviour up to a certain extent. Further it is also found that traffic, convenience, availability of alternatives, safety as well as self-efficacy play a crucial role in the value that the consumer attaches to shared mobility.