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Factors affecting customers’ attitude among foreign and domestic footwear products

Author: 
Zemenu Aynadis
Subject Area: 
Social Sciences and Humanities
Abstract: 

This research has been conducted to assess factors affecting customers’ attitude towards foreign brand footwear products. And it is discovered that customers’ have positive attitude towards foreign footwear products. Different factors have contributed for the customers to have positive attitude towards such products. These factors include quality of product, the price of the product, the attractiveness of the product, the durability of the product, the quality & design of the products, the perceived social status of the product, the brand name of the product and the fashionability of the product. Moreover the correlation analysis between the dependent variable and explanatory variables is conducted. And it is found that all of the independent variables have association with the dependent variable thought their level of association differs. Such association between the dependent and independent variables is an indication that attitude of customers is affected by the above mentioned explanatory variables.

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