Consumer attitude towards organic food product

Availability of organic input and output is critical for the improvement of organic farming in the country. Development of efficient marketing system is the need of the hour for strengthening the organic production in India. This paper made a humble attempt for understanding the consumer attitudetowards organic food product in Tirupur District, Tamilnadu. The results concluded that most of the consumer especially in urban people prefer organic food product. The major reasonfor thepurchase of organic food product washealth and lack of trust and non-availability was the reason for non-purchase of organic food product. Attitude towards organic food product was positive in case of organic respondents.