A study on corporate social responsibility (CSR) in Indian banking sector

Corporate Social Responsibility (CSR), can be described as, the continuous dedication by companies towards the socio-economic development of communities in which they operate. It is a powerful way of making sustainable competitive profit and achieving lasting values for stakeholder. Corporate Social Responsibility is considered as an important instrument that provide competitive advantage and improves reputation of the business concern. Many Indian banks have created their individual brand image in the field of Corporate Social Responsibility (CSR) by taking various social initiatives for social welfare and community development. It has been found that the banks are engaged in CSR activities mostly in the area of Rural Development, Education, Community Welfare, Women and Children. There is a need for better CSR activities by the banks, which is possible by adding more and more social development issues link with corporate sector. So this paper seeks analyse the various CSR activities carried over by the Indian banks.