Entrepreneurial performance of women entrepreneurs in Tirupattur district of Tamilnadu

The study was taken up in three selected blocks of Tirupattur District of Tamil Nadu to assess the entrepreneurial performance of women entrepreneurs. A sample size of 300 women entrepreneurs managing various agro-based enterprises viz., vermicompost, dairy, poultry and handicraft making were selected as respondents for the study. The respondents were interviewed personally by a well structured and pre-tested interview schedule. The collected data were analysed and tabulated using appropriate statistical tools. The entrepreneurial performance Index was worked out by adding the scores of entrepreneurial behaviour, marketing ability and perceived profitability of the respondents. Around sixty per cent of women entrepreneurs possessed medium level (56.67 per cent) of entrepreneurial performance followed by low (32.33 per cent) and high (11.00 per cent) levels. The overall entrepreneurial behaviour of the respondents was found to be medium (60.67 per cent) among majority of the respondents. Majority of the respondents had medium level of entrepreneurial dimensions viz., decision making ability (60.30 per cent), achievement motivation (48.00 per cent), economic motivation (50.00 per cent). Innovativeness (66.00 per cent), risk orientation (69.00 per cent) and competition orientation (67.00 per cent). They possessed high level of entrepreneurial dimensions like self-confidence (53.70 per cent), management orientation (72.30 per cent), leadership ability (61.00 per cent) and knowledge about the enterprise (60.00 per cent). Around forty per cent of them had low (39.00 per cent) decision making ability. Majority of them had medium to high level achievement motivation (94.30 per cent). The women entrepreneurs possessed low to medium level marketing ability (80.00 per cent). Around forty per cent of them perceived their enterprises as some what profitable followed by others who perceived as profitable (26.00 per cent) and least profitable (24.30 per cent).