The effect of reflection orientation, innovation and competitive advantage on business growth in a café

The aim of this study is to analyze the influence of entrepreneurial orientation factors on the performance of the company through a variety of innovations and competitive advantages in Jember cafes in East Java, Indonesia. The sample consisted of cafe owners in the Kaliwates sub-district, Sumbersari sub-district and Patrang sub-district which numbered 41 people. The results using path analysis show significant results with the highest number of variables in entrepreneurial orientation towards company performance through competitive advantage, while those through innovation variables have lower results. Further studies are needed to increase the number of cafes and expand the research area.