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Creativity in the context of innovation

Author: 
Silviu Mateesescu
Subject Area: 
Social Sciences and Humanities
Abstract: 

There is a lot of investment in research to help ascertain how creativity plays in enhancing business development. Personal-driven factors, as well as contextual factors, affect creativity which happens in organizational contexts. The theories of creativity identified as relevant for our article are: entrepreneurial creativity, systems model theory of creativity and humanistic theory of creativity. Computations are done using SPSS software and the main conclusion is that the theory of creativity applied by a company has a significant impact on the number of successful and innovative projects generated over a certain period of time by that company.

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