Unveiling consumer clothing choices: exploring the role of demographic influences on clothing purchases

The fashion industry plays a significant role in shaping emotional well-being, intertwined with the broader impact of globalization. Amidst this transformative era, the fashion sector faces profound changes, notably propelled by the emergence of fast fashion. This phenomenon redefines success by offering consumers extensive clothing options at affordable prices and facilitating frequent wardrobe updates. This study, employing a sample size of 100 respondents selected through the snowball technique, examines the influence of demographic segmentation on the rationale for clothing purchases. By delving into demographic factors such as age, gender, and income, it aims to unravel the complexities of consumer behavior within the dynamic fashion landscape. Understanding the intricate interplay between demographic characteristics and consumer preferences is pivotal for effective market segmentation, empowering corporations to tailor their strategies and offerings to meet diverse customer needs. This research highlights that there is no significant impact of age and income on the reason for buying clothes.