Tiktok usage, self-concept clarity and online self-presentation among uae students

A considerable body of evidence highlights the profound effects of internet addiction on the younger generation. It has been observed that TikTok influences the self-concept of studentsby shaping their self-images. The present study aimed to investigate the relationship between internet addiction, online self-presentation and self-concept clarity among UAE undergraduates. 592 students with age 18-30 years recruited from Fatima College of Health Sciences completed online questionnaires for Internet Addiction Test (IAT; Pawlikowski, Altstötter-Gleich, & Brand, 2013); Presentation of Online Self Scale (POSS; Fullwood, James, & Chen-Wilson, 2016) andSelf-Concept Clarity Scale (SCCS; Campbell et al.,1996). Results indicated a significant positive correlation between internet addiction and online self-presentation (r=.508; p<0.01) self-concept clarity (r=.443; p<.0.01) and its subscales. The outcomes and future implications are discussed based on the findings.