A technological crusade of a computer platform for the meeting between supply and demand that can be used by any user from a cell phone (even if it is a low-end cell phone) and that is complemented by other technologies such as USSD (Unstructured Supplementary Service Data) and SMS (Short Message Service), with the idea of escalating the number of people using the technology in order to look for machinery requirements, employment, news, agricultural alerts, etc. Case study Cooperativa de Ganaderos del Valle del Cauca - Colombia.