A study on the factors influencing online consumer repurchase intention in malaysia

Technological advancement and globalization have caused major changes in the world of economy as well as the traditional business model. The present study examined the influence perceived value, perceived usefulness, perceived ease of use, perceived trust and perceived security towards online consumer repurchase intention among youths in Malaysia. A total of 200respondents responded to the questionnaires. Statistical software SPSS (Statistical Package for the Social Sciences) and Microsoft Excel system were used for the analysis of collected data. The result of the study shows there is a significant influence between perceived value, perceived usefulness, perceived ease of use and perceived trust towards online consumer repurchase intention. Meanwhile there is no significant influence between security and online consumer repurchase intention. This study is very important as it contributes to extensive literature regarding the advancement of online business, which is expected to grab the attraction of other researchers to conduct research in the area.