Problems and strategies for retail stores in India

Purpose: Grasp the demands of customers and look for more company prospects, develop the ideal marketing strategy, reduce losses, and monitor the competition. Consumers can access a wide range of goods and services from across the world because of retailers, and the retail industry strengthens the national economy and adds jobs. The purpose of this study is to investigate the issues and tactics faced by Indian retail stores, as suggested by the study's title. Design/ Methodology/ Approach: This paper is an analysis of secondary data obtained from a variety of sources related to retail stores and marketing strategies, including research papers, journal articles, and journal papers found by searching relevant key words in Google Scholar, relevant websites,and information from reports on problems and strategies of retail stores. Findings: Retailers may make informed decisions about developing products, pricing, promotion, and distribution techniques by having an in-depth understanding of their target market, their rivals, and the most current market conditions. Retail analytics can be used to track inventory levels, analyse customer buying patterns, and assess the success of advertising strategies. The study of data analysis, data gathering, and data reporting in relation to retail operations is known as retail analytics. Originality/Value: A research-based case study on analysis of the Problems and strategy of retail store in India. Paper Type: Research Case Study