A phenomenological investigation into the market phenomena of demonetization in India

The aim of this paper is to study the market phenomena of demonetization in India. We are using a phenomenological approach to study this phenomenon as it focuses not on event or causes and factors responsible for it but on the way it is perceived and experienced by people from various walks of life in India. For this paper we used a narrative research approach and interviewed a sample of 6 people in India from various walks of life and social status. Most past research on market phenomena which is financial in nature is biased towards analysis of broader economic factors. But we decided to explore the phenomena as experienced by people as we believe that phenomenological approach can give us new insights on the events and the understanding the event as it is. Phenomenological research methods are more effective in looking at non-normative factors which can challenge conventional wisdom.