Marketing Behaviour Of Farmers In Cultivation Of Glory Lily

As the globe is awakened to the calls of environmental problems and health hazards, more and more people are showing interest in natural, safer and economical herbal medicines rather than the expensive chemical drugs that have many side effects. World Health Organization (WHO) has estimated that 80.00 per cent of the populations in developing countries rely on traditional medicines, mostly plant drugs, for their primary health care needs. The studies were conducted in Dindigul and Tuticorin district of Tamil Nadu. The sample size of 100 glory lily farmers. They were selected from the respective villages by employing random sampling technique. The data were collected through a well structured interview schedule. It was found that high fluctuation in marketing process, marketing channels, distribution of buyers of the glory lily seeds, method of price fixation, post harvest management, mode of transport, sources of market information for glory lily were the major marketing behaviour of farmers cultivating glory lily