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Listening attitude of audience towards fm radio

Author:

Razia Fathima, L. A. and Dr. Kalaiselvi, A.

Subject Area:

Social Sciences and Humanities

Abstract:

Indian radio industry is one of the largest broadcasting organization in the world in terms of language of broadcast. Radio has come a long way from where it started in 1923. Radio is expected to be the second fastest growing medium of media communication. In India radio broadcasting has begun in 1935 by air and in 2001 the first private FM radio went on air. With the entries of private players in FM radio segment, FM radio has gained popularity in India. This paper deals with listening attitude of the audience towards FM radio in Coimbatore city.

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