Start-ups are much-needed shields to drive the developing economy like India. In today’s competitive arena, start-ups entail numerous benefits in terms of leading the innovation in turbulent times. Our line of focus is on start-ups because they are strongly believing sustainability as the new currency when compared to profitability which helps to foster the economic, social, and environment quadrants. in other words, it is a mutually progressive instance for both talented aspirants and organizations. This study covers the vital impacts of start-ups on decrementing the unemployment rate in India and covers how the start-ups counter the crisis situations, which in turn helps in the holistic development of this knowledge-based eco-system.