CSR: Balancing profit and being green

The 21st century era is witnessing society and stakeholders demand not only for economic, legal, profit motives and philanthropy activities, but way beyond all these. As such, profit seeking function of Corporate Social Responsibility (CSR) has been dominating people’s thinking for ages. Due to this concern, this conceptual paper draws attention to the CSR activities from the perspective of environmental concern. The purpose of this paper is to highlight the demand from society and stakeholders on green practices (i.e.; environmental management, green technology and EMS ISO14001 as part of the CSR emergence). This article also reviews the CSR concept, clarifies the notion of the corporate social responsibility in today’s dynamic business environment management and highlights current examples of putting the environmental management into CSR practices. This paper is an eye opener to researchers and practitioners as this paper provides new paradigm of CSR concept and a green aspect of doing business.