Contribution of Project marketing to the promotion of self-employment in Côte d’Ivoire

The issue of employability is one of the main development challenges facing Côte d'Ivoire. In an environment where the majority of jobs are offered by the informal sector combined with the high propensity of jobseekers to look for paid jobs, the production of graduates by the education system, the number of people out of school, the Inadequate job training and insufficient job offer, the Ivorian government has chosen as an alternative, the promotion of employment through self-employment. But in the face of the inconclusive results of the various initiatives for the promotion of self-employment, the question of how can project marketing help promote self-employment through projects able to capture market opportunities and ensure the sustainability of their activities? From the synthetic literature review of the qualitative data, the disaggregated quantitative data collected from national and international sources, it was a question of analyzing the policy of self-employment in Côte d'Ivoire from the point of view of projects insertion of job seekers, especially young people. Analyzes show that the promotion of entrepreneurial projects whose viability is subject to rigorous requirements requires a management based on project marketing offers solutions for the conduct of a project activity. Coupled with a logic of innovation, the marketing of projects should allow the entrepreneurial project promoters drive their projects while ensuring the main monitoring activities adaptation tools both in the off-project marketing phase, the marketing phase upstream of the project only in the Marketing Phase in the project.