Business potential of entertainment center at Jababeka, Indonesia: A phenomenological and hermeneutic approach

Jababeka is an industrial and residential area which has very fast development in Indonesia. Four big villages, namely MekarMukti, Serta Jaya, Pasir Gombong and Simpangan have a big number of residents. There are more than 70.000 people who live in here as workers, staff, officers and entrepreneurs. The continuous increase of the number of companies, residences and new comers brings about a potential of constraints, competition and rivalry among local people and new comers. The socio-demographic data analysis using the phenomenological and hermeneutic approach reflects that Jababeka has a business potential of entertainment center. It follows that the entertainment center is promising potential. In anticipation of future problem, this entertainment center is also beneficial to bridge the gap between local people and new comers. However it should be located at the place that can be easily accessed by those four villages. The on-going increase of companies, residences and new comers in Jababeka will prop up the business potential of entertainment center.