An analytical study of consumers preferences regarding commodities approves under ipr

Intellectual property, very broadly, means the legal rights which result from intellectual activity in the industrial, scientific, literary and artistic fields. It is simply the property created by the application of human mind. It is non-physical (incorporeal) and it derives its value from ideas. This Research study aims to highlight the diverse areas of intellectual property protection and to explore the consumer awareness level regarding divergent factors related to IPR. The Research paper focus to understand the concept of Intellectual Property Rights and to find its relevance in today’s consumer market as well as to determine the level of consumer awareness regarding IPR and various other factors related to it. The paper also reviews the utility of IPR and its impact on consumer buying behavior.